• Creative solutions. Sharp design. •
THINKLOGICAL, A BELDEN BRAND
Business-To-Business • Trade Shows • Sell Sheets • Social Media • Rebranding • Infographics • Case Studies • Presentations • Videos
CHALLENGE: Create consistent materials that can be modified to fit 3 different customer bases (media, military, emergency services).
SOLUTION: Design and create over 200 (and counting) elements where the look and messaging is engaging, informative and actionable regardless of the customers technical knowledge. Trade show graphics have evolved from stating multiple benefits in many places, to a more simplified and clear messaging. This approach not only cleans up the booth visually, but it lets the video screens and sales people build off the key benefit and engage from there. Printed materials can say more but should do so with clear visual differentiators in color, photography and messaging so each element has a distinct purpose.