Brand Development • Business-To-Business • Website • Landing Pages • Digital Ads • Broadcast Commercials • Direct Mail
CHALLENGE: Create branding for a business channel while staying true to the established brand.
SOLUTION: Selected brand mark is upscale and flexible for all platforms and touchpoints. Logos presented ranged from metallic to Americana. All logos feature iconography and do not abandon the built customer equity.
Engaging touchpoints were customized so whether it was a silent digital ad or :30sec television spot, the animated characters and their settings all told the multiple ways Frontier Business Edge will support and grow any size business.
Brand Building • Website • Outdoor Presence
CHALLENGE: Refresh and update the look and feel of medium-sized company which had outgrown its humble beginnings.
SOLUTION: A modern and fresh approach. The tagline speaks to Fred's local community roots, while combatting their competitor's reliability and price issues.
COOKIEUNCOMMON: A regional gourmet bakery needed a brand identity that, like its recipe, is traditional yet fresh. The logo was designed to be extremely versatile in all sizes whether stacked or, in the case of Instagram, where the iconography does the heavy lifting.
Package Design • Consumer Promotion
CHALLENGE: Partner with Warner Brothers to promote Superman Returns for a first-of-its-kind promotion involving Quaker and Tropicana products.
SOLUTION: The national online promotion of “Find Superman and Win” worked across all brands using a code from packaging for a randomly timed sweepstakes. However, the Superman property had to be used in a unique way for each of the five brands and 25 SKUs involved. For Life Cereal and their young target, an exclusive character match game was on the back. For Rice-a-Roni, there is Superman trivia a parent and child could do together while the product cooks. One early concept that wasn’t selected was to give one of Superman’s powers to each of the brands (i.e., Superman’s cold breath would be on Tropicana packaging and an exclusive 3D Superman Shield would be under the cap).
In-Store Display • Category Shelf Design • Education
CHALLENGE: Educate and elevate shelfsets in major supermarket and retail chains.
RESOLVE: These displays served as a launch of a new product while educating about the method that is new to the category. The messaging for each approach varied (product/how used/brand reinforcement) and gave the client the option as to which message they wanted to hit home. The displays ranged in production from low-to-high end to allow the client tobreakdown between high and medium traffic stores.
Consumer Promotion • Quick Service Restaurant
CHALLENGE: Leverage the strength of Frito-Lay’s Brands with the power of the NFL, to entice Subway Customers to return every week.
SOLUTION: A simplified take on fantasy football that can appeal to all NFL fans – not just the superfans. The tear pad code word behind the counter was a solution when Subway would not allow a game piece in each bag.
PepsiCo • Frito-Lay • AOL •Post Cereals • Lufthansa
CHALLENGE: Common goal – to capture the viewer and show the product/service/company in a fresh light.
SOLUTION: Engaging concepts, taglines and visuals to fit the audience.
Brand Building • Business-To-Business
CHALLENGE: Refresh an established energy leader’s brand and unify all divisions and products.
SOLUTION: While using the previous color pallet the Angus Energy logo was refreshed to be more modern and adaptable to the supporting divisions. The division names were changed to be one word for simplicity, and the letters could be interchangeable under the Angus umbrella. Each division had its own color so it had its own equity within the masterbrand logo. A new tagline was created to combine the power of the divisions, which helps cross sell capabilities. BRITE, a product of Angus Analytics, had its logo, website and how-to video refreshed.
Business-To-Business Advertising • Trade Show • Foodservice
CHALLENGE: Create a campaign that combats message fatigue.
SOLUTION: Highlighting the brand colors and minimal size of packaging that everyone knows allows the ads to stand out in crowded trade publications. One key message was highlighted so it's easily scannable.
CHALLENGE: Refresh the OsCal Brand and simplify the communication on a new shrink wrap with limited area for messaging.
SOLUTION: Each brand was given it's own space within the new template so rather than shopping by dosage, consumers can easily differentiate the variant names. The brand claim featured at the top and differentiates OsCal from competitors. The modern and fresh approach helps OsCal stand out in the shelf set in often poorly lit stores.
CHALLENGE: Engage with readers in an exciting way and give them a new way to look at a perennial publication.
SOLUTION: An event booth that can gain crowd interest, gives credibility also encourages long viewer time. One approach features first person accounts of why Sports Illustrated is the best in sports. Refreshing the testimonials shows the many angles of the magazine and the passion behind the scenes. The booth can be repurposed for any Time Inc. Publication.
In-Store Display • Category Shelf Design • Education
CHALLENGE: Show Mejer shoppers that women can find beautiful results on a budget.
VEET: This display framed and elevated the shelfset and drew more interest to a lagging category. The messaging focused on the end benefit to women’s skin. This allowed for targeted and simple education featuring the results instead of how to use the product. The infoshades were an easy way to have additional education that’s interactive and doesn’t take up more shelf space. The feminine color pallet against the black frames served as a mini-salon within a fluorescently lit supermarket.
dCON: Standing at the pest control shelf can be embarrassing to some consumers. This approach to color-code the home while using simple language and graphics helps to quickly educate which products work where. It is a program dCON has used at retailers and online year after year.