• Creative solutions. Sharp design. •
FOUNDATION MEDICINE
Facebook Awareness Campaign
CHALLENGE: Create an awareness campaign for Facebook which engages a select audience on a sensitive subject matter –– advanced cancer testing.
SOLUTION: Dozens of original approaches were concepted, written and designed. Five animations or carousels were chosen which tackle education and engagement in a variety of ways: awareness (1 in 3 may face cancer), ask a doctor (3 questions), information (a detailed CDx report), benefits (6 reasons to take the test), options (know the test is an option).
The successful campaign garnered over 3,000 likes, 1,000 shares, 500 saves and over 500 comments from love to cry.