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Lothson Design

• Creative solutions. Sharp design. •

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new product launch

RESOLVE

In-Store Display • Category Shelf Design • Education

CHALLENGE: Educate and elevate shelfsets in major supermarket and retail chains.

RESOLVE: These displays served as a launch of a new product while educating about the method that is new to the category. The messaging for each approach varied (product/how used/brand reinforcement) and gave the client the option as to which message they wanted to hit home. The displays ranged in production from low-to-high end to allow the client tobreakdown between high and medium traffic stores.

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