• Creative solutions. Sharp design. •
NEXTWAVE ELECTRICAL CONTRACTORS
Small Business Rebranding
CHALLENGE: As with many small businesses to save money the owner of NextWave used a discount web service to design his previous logo and designed his website online by himself. Though they were “o.k.” the owner felt the look never truly reflected his business or helped NextWave stand out from its competitors.
SOLUTION: For the branding, create a logo that is traditional yet modern and instantly recognizable as electricians. A classic incandescent light bulb was personalized with waves between two very subtle drumsticks (a nod to the owner who is in a band). For the website, replace the previous stock-photography-heavy approach with a clean one-page design. Clearly designate between commercial and residential customers with an engaging list of services, quick testimonials and samples of their work.
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