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Lothson Design

• Creative solutions. Sharp design. •

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launching a new company

NE-XT TECHNOLOGIES

Name Creation • Logo Design • Website Design

CHALLENGE: A regional manufacturer is growing and needs a rebrand which not only stands out in the area but can take on new international competition.

SOLUTION: Working as a creative lead with a marketing agency concepted names for the new company which ranged from their skills to their heritage. “NE-XT” was selected not only for its forward thinking but it’s an acronym for New England Expert Technologies. The logo design features original typeface with sharp angles and balance which reinforces the precision nature of their work. Lots of thought and writing went into the website design to ensure NE-XT Technologies had a brand voice that highlighted their expertise and stood out in the market. A range of homepage and supporting page design options were presented for NE-XTusa.com then refined before handing the project off to the marketing agency to complete.

Visit NE-XTusa.com here

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