SPORTS ILLUSTRATED
Event Marketing
CHALLENGE: Engage with readers in an exciting way and give them a new way to look at a perennial publication.
SOLUTION: An event booth that can gain crowd interest, gives credibility also encourages long viewer time. One approach features first person accounts of why Sports Illustrated is the best in sports. Refreshing the testimonials shows the many angles of the magazine and the passion behind the scenes. The booth can be repurposed for any Time Inc. Publication.